What is Values of Vishwakarma (VoV) Mark?

VoV Mark is a certification framework governed by the Surat Jewellery Manufacturers Association (SJMA), developed to strengthen transparency, quality, ethical sourcing, traceability, and responsible manufacturing across India’s jewellery manufacturing ecosystem.

The initiative supports the industry with globally aligned standards and trusted recognition, helping manufacturers demonstrate excellence in quality, compliance, sustainability, and responsible business practices.

Vision, Mission & Core Values

  • Our Vision

    To establish Surat as a global hub for sustainable, ethical, and innovation-driven jewellery manufacturing while empowering jewellery manufacturers of every scale with excellence, integrity, and international readiness.

    ✓ Promote trust and transparency in jewellery manufacturing
    ✓ Support sustainable manufacturing
    ✓ Encourage design and process innovation
    ✓ Enable future-ready governance for manufacturing units

  • Our Mission

    To empower jewellery manufacturers through measurable People–Process–Product benchmarks that improve quality, safety, ethics, traceability, sustainability, and global competitiveness.


    ✓ Responsible sourcing and manufacturing benchmarks
    ✓ Ethical and traceable certification for manufacturing units
    ✓ Export readiness and buyer-confidence support
    ✓ Global compliance alignment for jewellery manufacturers

  • 🛡️ Transparency & Trust

  • 🤝 Accountability & Fairness

  • 🌱 Sustainability

  • 💡 Excellence & Innovation

  • 🌍 Collaboration & Inclusion

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Why VoV Mark Matters

  • Consumer & Institutional Confidence

    Builds a trusted and verifiable benchmark that strengthens buyer confidence across domestic and international markets.

  • Global Recognition

    Aligns Indian jewellery manufacturing with internationally accepted standards and responsible industry practices.

  • Structured Certification Framework

    Provides transparent, digitally verifiable ratings supported by measurable compliance systems.

  • Government-Recognised Pathway

    Supports readiness for ZED, BIS hallmarking, NABL protocols, and global responsible jewellery frameworks.

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CERTIFICATION LEVELS

VoV Mark Star Rating

A transparent certification framework reflecting a manufacturer’s level of quality, compliance, operational excellence, and global trust readiness.

★★★

Certified

Good quality and responsible manufacturing practices with foundational compliance standards.

  • Minimum compliance benchmarks
  • Responsible manufacturing
  • Verified operational practices
★★★★

Advanced

Strong ESG alignment, traceability systems, and advanced manufacturing controls.

  • ESG compliance
  • Process transparency
  • Global alignment standards
★★★★★

Excellence

The highest level of VoV certification representing global readiness and complete compliance excellence.

  • International trust readiness
  • Advanced governance systems
  • Industry leadership recognition

RATING MATRIX

VoV Mark Certification Parameters

The VoV Mark Rating Matrix evaluates jewellery manufacturers through globally aligned compliance benchmarks and human-first operational standards.

Global Benchmark Parameters

ZED

Supports sustainable manufacturing and operational excellence standards.

RJC

Promotes ethical sourcing and responsible jewellery practices.

NABL

Ensures trusted testing and certification accuracy.

BIS

Encourages purity assurance and compliance standards.

ISO 27001

Supports secure digital systems and data protection frameworks.

VoV Mark Self-Assessment Parameters

Human Capital Resilience Index

Evaluates workforce skills, safety, productivity, and employee well-being.

Innovation & Intellectual Property

Measures organizational culture, mentorship, ethics, and community impact.

Value-Based Performance Module

Focuses on product innovation, R&D, design ethics, and IP compliance.

A KEY PILLAR OF VoV Mark

Financial Credit Rating (FCR)

Strengthening financial credibility. Building business confidence.

Financial Credit Rating (FCR) is an important evaluation component of the VoV Mark framework. It reflects the financial strength, operational stability, and compliance discipline of a jewellery manufacturing unit.

FCR adds a financial reliability dimension to VoV Mark, helping buyers, institutions, and business partners understand the overall business credibility of a certified manufacturer.

WHAT FCR COVERS

Business Scale

Liquidity Position

Debt Health

Profitability

Inventory Efficiency

Statutory Compliance

By including FCR, VoV Mark promotes not only quality and craftsmanship, but also financially responsible, stable, and trustworthy jewellery manufacturing.