About Us

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ABOUT SURAT JEWELLERY MANUFACTURERS' ASSOCIATION

Established in 2016 in Surat and registered under the Trust Act (Mumbai) 1950, Section-29 and the Society Registration Act 1860, Section-21, SJMA is a non-profit organisation dedicated to empowering and advancing the jewellery manufacturing ecosystem. Surat, celebrated worldwide as the heart of craftsmanship and creativity, provides the perfect foundation for our vision.

With more than 150 respected jewellery manufacturing companies as members, SJMA stands as a collective voice committed to promoting, supporting, protecting, and developing the industry. We act as a bridge between heritage and progress, ensuring that Surat’s jewellery legacy continues to evolve in line with global standards of innovation and excellence.

One of our proudest initiatives is “Make in Surat” — a movement designed to strengthen the city’s position as a global design and manufacturing hub. Through this initiative, we seek to attract investment, encourage innovation, nurture talent, safeguard intellectual property, and build trust in jewellery manufacturing of the highest standard. It reflects our belief that Surat is not only the engine of India’s jewellery sector but also a rising leader on the world stage.

At SJMA, we see jewellery not merely as ornaments but as symbols of heritage, innovation, and value creation. Our purpose is to foster collaboration, sustainability, and excellence so that Surat continues to inspire confidence among global customers and redefines the future of jewellery manufacturing.

SJMA firmly believes in 5 major aspects introduced as a Pillars of SJMA which divines the Jewellery Industry as well as our respected members.

Happy SJMA Healthy SJMA Quality SJMA Spiritual SJMA Green SJMA

OUR VISION

To shape Surat into the world’s beacon of jewellery innovation — where timeless artistry, responsible manufacturing, and global brands are born, inspiring trust and aspiration for generations.

OUR MISSION

The Surat Jewellery Manufacturers' Association established with the philosophy of For The Industry, Of The Industry And By The Industry with following its mission as under,

  • Set New Standards of Excellence: Champion the SJMA Quality Mark as a global benchmark for trust, craftsmanship, and innovation.
  • Empower People & Purpose: Cultivate a skilled, respected, and future-ready workforce driving sustainable prosperity.
  • Ignite Global Aspirations: Transform Surat’s manufacturers into iconic brands, creating global market access and industry leadership.
  • Lead with Responsibility: Build a future of ethical, transparent, and sustainable manufacturing.
  • Unite Visionaries: Foster collaboration, knowledge, and innovation across the ecosystem to drive collective progress.